Startup Validation Standard

Building a successful startup isn’t just about having a good idea - it’s about execution, understanding the market, keeping the finances in check, and having the right people in place.
To make sure only solid startups get through, EasyRound built a deep validation process that looks at every angle.

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A Real-World Approach to Validation

Startups on our platform go through a structured, multi-layered review, covering everything from market size to internal operations. It’s not a simple yes/no decision - it’s a detailed process that highlights strengths, flags risks, and checks for a strong foundation.

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1. Market & Fit Check

Before diving in, we see if the startup actually fits our investment focus. That means verifying market demand, competitive positioning, and growth potential.

The goal?
Making sure the startup is chasing a real, scalable opportunity - not just an idea that sounds good on paper.

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2. The Team Factor

A solid team can navigate challenges, while a weak one can struggle even with a great product.
EasyRound look at founder experience, decision-making, and leadership setup.
Balanced skills, clear responsibilities, and full-time commitment are what we look for.

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3. Product & Tech Strength

The product is the core of any startup. During screening checked if it can scale, if it has a competitive edge, and if the tech is built to last.
Can it be copied easily?
Is there an actual shield, like patents or unique tech?
How well is development managed?
These are the kinds of questions that help us gauge long-term viability.

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4. Financial & Business Reality Check

Numbers don’t lie. Digging into financials, cash flow, and past funding rounds.
Startups need enough runway to operate and the discipline to spend wisely. High burn rates, reckless spending, or unclear revenue models raise major concerns.

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5. Go-to-Market & Growth Plan

A great product means nothing if no one uses it. Goal to analyze sales and marketing plans, customer acquisition strategies, and revenue growth models to see if the startup knows how to turn its idea into a business.

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6. Risk & Legal Readiness

Ignoring legal and compliance risks is a rookie mistake. Crucial step is review IP protection, regulatory standing, and risk management to avoid surprises down the line.

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7. Exit Plan & Long-Term Vision

Every investment needs an exit strategy.
Whether it’s an acquisition, IPO, or a clear scaling path, we look at how the startup plans to return value to investors.

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Why This Matters

Startups that clear our process aren’t just interesting - they’re having good chances to be built to last.

With this level of diligence, both founders and investors get confidence that there’s real substance behind the pitch.

A strong startup isn’t just about the idea - it’s about proving it can work.

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